What are the primary cultural, political and socio-economic differences between the USA and South Korea? (6 points) How can these translate into risk for an American company entering that market, assuming that no one from the company has tacit knowledge or experience of that particular foreign market? (8 points) Specifically, what kind of marketing blunders might a company need to be cautious about; i.e. what might either be misinterpreted or cause offense by consumers or regulators (government) in that country, either in product/service design or advertising, or both? (6 points) Again, you can take a more general approach, or use a specific company or industry as your basis.

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