Discussion: Applying the Theories of Reasoned Action/Planned Behavior and the Transtheoretical Model to Health Challenges

The Theory of Reasoned Action/Planned Behavior is based on the principle that one’s “intention” to perform a behavior is the key, rather than as previously thought, that one’s attitude alone toward the behavior is the driving force. The Transtheoretical Model, which is classified as a theory, is based on the concept that behavior change is a process that occurs in specific stages, irrespective of the behavior.

In this Discussion you will explore the application of the Transtheoretical Model to better understand the health literacy of inner-city families and their purchase of fruits and vegetables at convenience stores.

To prepare:

  • Consider what resources are available to inner-city families. What access might they have to fresh fruits and vegetables?
  • Consider how the Transtheoretical Model might apply to these inner-city families and their access to fresh fruits and vegetables.

By Day 5 of Week 4

Post an explanation of why someone might use the Transtheoretical Model to better understand health literacy of inner-city families regarding the purchase of fruits and vegetables at a convenience store.

Be sure to cite information using APA style.

Support your work with specific citations from this week’s Learning Resources and additional scholarly sources as appropriate. Refer to the Essential Guide to APA Style for Walden Students to ensure that your in-text citations and reference list are correct.

Learning Resources

Hayden, J. (2019). Introduction to health behavior theory (3rd ed.). Burlington, MA: Jones & Bartlett Learning.

  • Chapter 3, “Theory of Reasoned Action and Theory of Planned Behavior” (pp. 35–55)
  • Chapter 6, “Transtheoretical Model—Stages of Change” (pp. 111–140)

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