First, review the case study that preceded Chapter 1 in the textbook. Then respond to the following: After investigating the declining performance of CMC, the new CEO believes that a new marketing plan is necessary to gain market share. Develop a list of five marketing initiatives to improve clinical workload. Who should be involved in developing the CMC marketing plan?

As you develop your “list of five marketing initiatives to improve clinical workload” (I interpret as volume or business), consider the five P’s as presented in Exhibit 5.1 (page 118) of your text–see attachment.






A good explanation of the five P’s is offered on page 117

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