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Purpose of Assignment

Students should understand how to use the financial information and tools learned in the class on a public company, obtain public company SEC reports, and use that data to calculate a company’s financial ratios and their comparison to industry or competitor standards.

Assignment Steps

Resources: Tutorial help on Excel® and Word functions can be found on the Microsoft® Office® website. There are also additional tutorials via the web that offer support for office products.

Select the publicly traded corporations listed below and obtain the most current SEC Form 10-K (annual financial report) from the company’s web site (Do not use the Annual Report that is sent to shareholders):

PepsiCo Corporation
Calculate and analyze the following ratios for your selected company for the last two years from the SEC Form 10-K:

Current Ratio
Inventory Turnover
Debt Ratio
Time Interest Earned
Gross Profit Margin
Equity Multiplier
Return on Assets
Net Profit Margin
Return on Equity (Use three ratio DuPont method)
Compare and contrast your company’s ratios to industry and competitor standard ratios obtained from Yahoo Finance, Morningstar, MotleyFool, Macroaxis or other Internet sources, and provide a detailed answer and analysis as to why your company’s ratios are different than the industry/competitor standard.

Prepare your analysis in a minimum of 875 words in Microsoft® Word. The use of Microsoft® Word tables is encouraged.

Cite the source of the industry/competitor ratio information.

Format your assignment consistent with APA guidelines.

From the list below, choose a subject you would like to research. This will be the topic of your thread:

Long-term customer loyalty and relationships

Global marketing

The importance of marketing research

Defending the practice of social media marketing

Threads:

Title your thread according to your topic. Have a title page, and attach a Microsoft Word document with your thread, in addition to the normal discussion board.

In at least 600 words, discuss your topic by addressing the following items:

Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this item).

Examine at least 1 practical application/example for your topic.

Formulate a question about your topic that your classmates will respond to.

Have a separate heading for each of these 3 sections.

Replies:

You must respond to at least 2 of your classmates’ threads with a reply of at least 250 words. Your replies must do the following:

Answer the question posed in the thread.

Respond to the practical example in the thread by sharing a practical example that differs from the one in the thread.

Reference at least 1 scholarly source for each reply.

Note about Responses: Seek to understand your classmates’ threads (including the marketing management theory, the facts presented in their posts, their points of view, and their real-world examples). Aim to communicate your own understanding of relevant facts, your values, and your perspective of the topic.

Discussion Board Forum Instructions

Thread

You will create a thread in response to one of the available topics for the forum. The thread must be at least 600 words, reference at least 2 scholarly sources in addition to the course textbook in current APA format, and demonstrate course-related knowledge.

Replies

In addition to the thread, you will reply to at least 2 other classmates’ threads. Each reply must be least 250 words and reference at least one scholarly source in addition to the course textbook in current APA format.

Required Resources

American Psychological Association. Publication manual of the American Psychological Association (Current ed.). Washington, DC: Author.

Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN: 9780133856460.

Few Additional Documents are attached for Help along with the GRADING RUBIC.

Please go through the Rubic before submission.

Deliverable Length: 10-12 pages (body of paper, excluding title page, abstract, references and appendices, if any)

Comprehensive Analysis of a Fortune 500 Company

For this Individual Project you will analyze publicly available information about a Fortune 500 Company and develop an assessment of the corporate strategy and its ability to increase competitive advantage.

Your analysis should include an in-depth review of the Company’s most recent SEC Form-10k Annual Report and Form DEF-14A Proxy Statement. These SEC filings can be found at the SEC Edgar Database located at the URL http://www.sec.gov/edgar/searchedgar/companysearch.html . Pay particular attention to the Management Discussion and Analysis (MD&A) sections of the SEC Form 10-K and the DEF-14A Proxy statement. Direct competitors are identified in the “Comparator Group” section of the DEF-14A Proxy Statement. ) These SEC filings also contain information relative to external and industry analysis that will be helpful in your assessment of the Company’s strategy and competitive position.

A thorough analysis requires evaluation of various external stakeholders:

Competitors

Industry

Vendors

Customers

Governmental entities

Communities

Internal stakeholders that should be considered in the analysis include:

Shareholders

Board of Directors

Management

Employees

A comprehensive SWOT analysis should be performed relative to the Company’s ability to improve its competitive advantage.

The comprehensive analysis should include both qualitative and quantitative elements, leveraging information available in SEC Filings, business databases, and peer-reviewed articles.

Your work should demonstrate your ability to:

Apply critical thinking skills to analyze business situations.

Apply principles of quantitative and qualitative research to business cases.

Describe the opportunities provided by technology for businesses.

Appropriately use effective communication techniques.

Apply the standard of APA style to all research and writing tasks.

You will prepare a report presenting the findings of your comprehensive analysis examining the Company’s corporate strategy and its ability to increase competitive advantage. The written report will have a body length of 10-12 pages excluding title, abstract, references and appendices. Quotation limits should be Not more than 10% of the body of the paper can be quotations, all of which must be properly attributed in APA format.

NOTE: Article collections (scholarly databases) may be accessed in the Library. Suggestions are:

ABI Inform Global

Academic Search Premier

Business Source Premier

For Final Project Part II, you will prepare a five-page professional memorandum for your supervisor in a hypothetical U.S. corporation that is considering doing business overseas. Your findings and critical assessment of the cases will help shape the approach of corporate stakeholders to the legal matters raised, including each company’s response to each situation.

For your summative assessment, you will assume the role of an employee at a fictional company and prepare an executive memo pertaining to the legal and ethical implications of a company doing business internationally.

You are working for a major U.S. corporation that wants to expand its reach globally and has narrowed the search to Mexico. Your supervisor has asked you to prepare a memo that analyzes potential compliance issues with respect to aspects of law and ethics that are specific Mexico. You will prepare your memo for Mexico and address the critical elements below. This will help inform the final executive decision. Because you have some fluency with domestic laws, and given your background and history with the corporation, you have been asked to assess the pros and cons of the decision, and to provide your insights with respect to the ethical and legal implications of the expansion.

Specifically, the following critical elements must be addressed:

I. What pertinent aspects of U.S. law should the company be aware of in its goal to do business internationally?

II. Assess the legal implications of moving business abroad specific to Mexico. What are the advantages and disadvantages?

III. What are the ethical implications involved in this business decision?

IV. Explain how other domestic companies have managed to comply with the U.S. laws related to this business decision in the past. How did these companies address potential compliance issues?

Guidelines for Submission: Your professional business memorandum should adhere to the following formatting requirements: 5 pages (not including title and reference pages), double-spaced, using 12-point Times New Roman font, and one-inch margins. You should use current APA style guidelines for your citations and reference list. Generally speaking, the best memos include references to at least two cases for each point of law that is mentioned. Students also earn high marks when they cite cases that appear to support a different legal resolution than the one presented by the student, and then distinguishing that case from the scenario described in this assignment. Such distinctions demonstrate exemplary understanding of the course materials.

Option #2: Launching a New Product Line

For this Portfolio Project Option, you will act as an employee in a large company that develops and distributes men’s and women’s personal care products. The company has developed a new product line, and you have been asked to lead a marketing team in launching the new line. Explain how you would lead the team through this task. What would your first steps be? How would you help your team be successful? In explaining your approach, be sure to address the following:

Team communication and motivation

Decision making and problem solving

Conflict management

Performance management

Power, politics, and ethics

For example, how would you motivate your team? How would you make decisions and solve problems? What would you do when conflict arises? How would you address power, political behaviors, and the ethics of the team? How would you manage the overall performance of the team?

Your completed assignment must adhere to the following parameters:

Be a 6- to 9-page paper (not including title and reference pages) or an 8-to 10-minute presentation (presentation tools such as Prezi, GoogleSlides, PowerPoint, Keynote, or others can be used).

Be supported by a minimum of five credible, academic or professional sources. Remember, you must support your thinking and prior knowledge with references, even in a video presentation.

Include an APA style reference list at the end of the paper or with your presentation file.

Review the grading rubric, which can be found in the Module 8 folder.

Be formatted according to the CSU-Global Guide to Writing & APA.